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Pricing Content In The Age Of AI — cover
Part IExecutive Brief

Pricing Content In The Age Of AI

A Proposed Framework to Better Align Publishers and AI Applications

18 min read

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About this brief

This document proposes a framework for valuing content in AI systems, introducing a common unit of measurement and a clear distinction between content shown back to humans and content fed to models. The goal is to establish a shared language for publishers and AI companies, promoting a sustainable content economy. The framework consists of two main components: Base Value, which attempts to capture the economic value embedded within the content itself, and Use Case, which determines how that value is consumed.

What you’ll take away

  • Establish a common language for publishers and AI companies
  • Promote a sustainable content economy
  • Capture the economic value embedded within content
  • Distinguish between content shown back to humans and content fed to models