Learning Center/Strategy & Monetization

How AI actually uses your content

The ROI calculator turns content into a number. This shows you the mechanism behind that number — one real question, step by step: retrieved from a collection, measured in tokens, fed to an agent, and answered with citations. Move through it one step at a time.

Step 1 · Choose a collection

Choose a collection to explore

A collection is a body of content a publisher has made available to AI. Pick one to see what happens when someone asks it a question. Each kind of content is worth a different amount.

A live demonstration using public sample collections. Back to the ROI calculator

Next stepPricing Content in the Age of AIEvery step in this walkthrough ends in the same unit — the token. Our executive brief proposes the missing piece: a common unit of value for the knowledge inside those tokens, and a framework that prices content by what it is worth and how it is used.

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